The Collaborators UK · Applied Neuroscience Methodology™ · CPD Accredited · Trademarked
ABOUT US
Our founder
Reena Dayal spent 22 years as an HR professional with FTSE 500 organisations before founding The Collaborators UK. That experience, in the rooms where people strategy is made, leading teams through restructures, cultural change, and the relentless pressure to perform, became the foundation of everything we do.
Over a decade of applying neuroscience to executive coaching and leadership development, Reena developed SAFE SHIFT© - a proprietary Applied neuroscience methodology and framework designed to create fast-acting insight and durable behavioural change. It is the methodology she wishes she had had at the start of her career.
She is a Master Practitioner of the Energy Leadership Index, an IPEC-ICF accredited coach, ICF PCC, and a graduate of the MIT Sloan Executive Education Neuroscience for Business programme.
Our methodology
The Applied Neuroscience Methodology™ (ANM) is a trademarked, CPD-accredited framework that applies the science of how the brain thinks, feels, and behaves — to leadership development, workplace culture, coaching practice, and human performance.
Built on a decade of applied practice and drawing from credible institutions including MIT Sloan, the NeuroLeadership Institute, and IPEC - ANM goes beyond frameworks and competency models to address the brain mechanisms that actually drive behaviour, decision-making, and performance under pressure.
The result is change that is not just understood - but felt, embedded, and sustained.
One methodology. Multiple applications. Lasting impact.
→ Explore Leadership in Action → Explore Future-Fit Workplace → Explore ANM Certification
ADVENTURE
We explore beyond what we already know - approaching life and work with curiosity, courage, and appetite to enjoy the journey.
WISDOM
We draw from ancient wisdom, modern science and decades of hard-won practitioner insights. We teach what we have tested.
COLLABORATION
We learn together, challenge each other, and believe collective intelligence creates something greater than any one of us could alone.
IMPACT
We measure success by what actually shifts in the room, in the organisation, and in the people we work with. Sustainable, observable, real.
The ANM Alumni
A growing community of certified ANM Practitioners - coaches, facilitators, leadership consultants, transformation practitioners, and HR professionals united by a shared methodology and a common belief: that when you understand how the brain operates, you can create change that lasts.
We meet regularly - sharing practice, exploring new applications of ANM, and deepening our collective understanding of what it means to work with human biology rather than against it. It is a community built on rigour, curiosity, and the kind of honest peer learning that makes each of us better at what we do.
Certified ANM Practitioners · CPD Accredited · Based in the UK
Caitlin Hall
Self-Leadership Expert | Helping people at career-crossroads move from survival mode to self-leadership.
Jason Collins
Executive Coach | Founder | Facilitator | Speaker
Carly Ashdown
Executive Coach and Speaker | Making the Invisible Dynamics of Leadership and Organisations Visible
Michelle Barve
Design Lead | Empowering Future Leaders
Charlotte Phillips
Development Consultant and Executive Coach | Head of Design for Parental transition, leadership and gender equity programmes
Jo Partington
Executive Coach | People & Talent Consulting