What's not to like??
"Why would you bring in a big dose of applied neuroscience to the work you are doing with CEOs, their teams and businesses? Behavioural sciences we get it but brain stuff..." If you are anything like me, you would probably say 'What's not to like about neuroscience?" The understanding about what happens in this amazing organ is leaping forward and for many around the world and for me is the golden question "So what...?" Hence the phrase I use is Applied Neuroscience: how ca